Speaking

I am passionate about the power of words to educate an audience and to make complex subjects accessible.  Speaking allows me to reach an audience in a way that compliments and extends my work as a writer.

I have spoken for a wide range of audiences, both in-person and remote.  Speaking formats include:

  • Webinars
  • Corporate training, both in-person and remote
  • Professional development training for students
  • Keynote graduation addresses
  • Adjunct instruction at the college level
  • Academic advising/counseling for single students, families, or groups.

Hilltop Communications can tailor a talk that is just right for your audience.  Sample topics ready for delivery include:

History and Current Events 

What Generational Theory Tells Us about Decades Past . . .and the Decade to Come

Drawing on the generational theory of historians William Strauss and Neil Howe, this talk explains how the rotating cycles of generations through history explain the events of the post-WWII era, the turbulent 1960s and 70s, the “Me Generation” of the 1980s, the events of the turn of the Millennium, and the present day. We will also use this theory to explore what we might expect culturally, politically, and economically in the coming decade.

Henry Flagler: How a Man from Ohio Took the Railroad to the Southernmost Point

Many people have heard of John D. Rockefeller and Standard Oil, but fewer know of his business partner, Henry M. Flagler. A native of northern Ohio, Flagler took his Standard Oil earnings and used them to launch an ambitious project to take the railroad through Florida to the southernmost point of the United States, Key West, crossing swamps, reefs, and open ocean in the process. Flagler achieved his goal in 1912, forever changing life in the Florida Keys. This is an entertaining and inspiring story of an Ohio native who very much wished to winter in the South – and made it happen.

The Cigar Rollers of Old Key West

In the late 1800s, Key West was the richest city per capita in the United States, and much of this affluence was driven by one of its first industries, cigar production. When unrest drove Cuban cigar makers north, Key West opened its arms to several manufacturers who built factories up and down the waterfront dedicated to making these hand-rolled indulgences. Although the industry was relatively short-lived on the island, with wooden factories filled with tobacco leaves a natural target for fire, the presence of the cigar industry has left an indelible stamp on the island. Learn about this vibrant industry and the legacy it has left to the Florida Keys today.

Propaganda Advertising of WWII

“Propaganda” has a negative connotation today, but, in times of crisis, it is a powerful tool to persuade the population and encourage positive behaviors. In this highly-visual talk, we will explore the wide variety of purposes and techniques of propaganda advertising as they were used during the 1930s and 40s and how to recognize effective propaganda advertising today.

The Creative Revolution in Advertising

In 1960, advertising giant Doyle Dane Bernbach released the iconic “Think Small” ad for the Volkswagen Beetle, and the advertising world would never be the same again. We will explore the “Creative Revolution” in advertising, looking at some of the most famous and noteworthy ads of the period and exploring what lessons they can teach advertisers today.

Skills and Activity Training

 How to Deliver a Dynamic Lecture

They call it “Death by PowerPoint:” the boredom that ensues when a speaker constructs a slide deck, turns off the lights, and reads each slide aloud. It shouldn’t be this way! Lecture can be one of the most effective ways of engaging an audience, because the best lectures use the techniques of storytelling, interaction, and passion to keep an audience interested. In this session, we will explore the components of a dynamic lecture and cover actionable strategies that will make your next talk a hit.

 Getting Started in Self-Publishing (suitable for workshop or class format)

Have a great idea you’d love to see in print? Have you finished your book but don’t want to go through a traditional publisher? Self-publishing may be for you! With an estimated 40 percent of all e-book revenue going to authors who self-publish, this method is ideal for people who have a book with a limited audience, those who wish to maintain creative control over their work, or those who enjoy the publication process. Using Amazon CreateSpace, we will work through the process of turning your book into both a physical and an e-book product and placing it for sale.

 

Email me (jclorenzetti@hilltopcommunications.net) to discuss the needs for your group or organization.

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